people want wings
on 4/20

Some genius noticed a clear overlap between cannabis enthusiasts and Wingstop fans. So we used this insight to create trippy long-form ads that ran online and in very specific media placements like an entire pod on Adult Swim and Viceland.

(To save some budget I also created the music for the spots, which selfishly also fulfilled a long held dream of mine to get a track onto Adult Swim)

And below is a case study to tell you all about the other touchpoints of the campaign, including some V.R. kits and an event at "420 on the Block" in Denver CO that had free wings, a "Secret Walls" battle and fanny packs for all.